Photo Booth Business Plan

Well, 2021 was a bit of a s**t show wasn’t it! Like the whole events industry, the photo booth industry has been hit hard with the COVID-19 pandemic but with the vaccine just around the corner we can see a glimmer of hope. We have put together a comprehensive financial business planner for the photo booth industry to help the recovery.

You must be thinking… so this photo booth company is helping other photo booth companies and the honest answer is yes! We all need events to start and photo booths to be back at these events. If we can help you set up your photo booth company or help in any way during these difficult times please drop me a message below.

Plan for the worse and hope for the best is how to be successful for 2021 and onwards. We all know photo booth hire can be profitable, but all those subscriptions and storage costs can quickly build up.

What are your aims for 2021 and 2022?

If you’re looking for a business plan for starting a photo booth company this guide will also be perfect.

Watch the video below and download the excel business plan and if you have any questions feel free to drop a comment below.

Photobooth YouTube Channel

To download this free Photo Booth Business Planning Spreadsheet
Drop your email address in the comments at the bottom of this page and we will send a copy of the latest spreadsheet.

Step 1

Watch the video above.

Step 2

Download the free business planner excel document.

Step 3

Calculate all your fixed costs. This is all the cost to the business before you undertake an event. This should include wages, office or storage costs, banking costs and all those month costs to the business. Check out all the fixed costs tab on the excel spreadsheet. Add any others that you may have. This should include the costs of running the event (ink and paper, photo album, travel costs).

At the bottom of the fixed costs sheet, you should now see your total costs for running the business per month.


Staffing costing = £1500

Storage rental = £250

Property insurance = £30

Mobile phone = £35

Accountant fees = £25

Bank account fees = £15

Online booking system (Booth Book) = £39

Adobe creative cloud = £50

Google Paid Advertising = £350

Facebook Pad Advertising = £100

The total fixed cost for the month would be all these items added together.  This example of fixed costs would be £2,394.

To pay for the running costs for the company we must generate a profit of £3,394 just to break even.

Step 4

Let’s talk about how many events you estimate to undertake each month for the next 2 years. Most companies have a couple of different package options. Click on the Sales sheet in the excel document. Rename the product names in cell A4, A10, A17, A24 and A31. These products are referenced in the sheets (product 1 to 5). Click on Product 1 sheet. Change the selling price to your current selling price. Add your costs below the selling price. This should include any staffing costs, printing costs and if you will be providing addons like a photo album. Add all the costs associated with an event. At the bottom of the product sheet, you should see the total cost of running the event and the estimated profit per event (gross profit). Do this for all your product packages. Try and take an average for your events.

Typical costs in the UK would be.

Selling price for DSLR booth = £395

Staffing costs = £75

Fuel costs = £15 based on a 40mile range

Printing costs = £41 based on 400 prints

Photo album =£15

Total cost of £146

Gross Profit = £249 per event

Now go back to the Sales tab and enter the estimated numbers of events per month. This is highlighted with a yellow background. At the bottom of the sales sheet, you will see the estimated gross profit for each month.

Step 5

Now you have all your fixed costs insert and your events information you can go back to the Summary sheet and see your financial forecast.

This sheet will add up all you fixed costs and events for the next two years. Remember to change the company / corporate tax for your country.

Understanding the information.

Total sales is the revenue from all your events without any costs included. 100 events x £395 = £39,500

Costs of sale the cost of running the event. Ink, paper, fuel, event staff costings.

Fixed costs This is the total cost of running the business. This includes office rental, van lease, mobile phones and anything else that isn’t associated with running the event.

Tax – Don’t forget that your profits will be taxed.

Hopefully, this photobooth business planner has helped you. Running a photo booth company can be profitable and fun!

Feel free to drop a comment below if you have any questions.

Adam @ Boothco!


Check out some of my work here – Photo booth hire Auckland

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