Drone photo and video services are becoming more popular for business and recreational use. Most unmanned aerial vehicles (UAV) have cameras equipped to them, and are controlled with a remote controller from an operator on the ground. The sales for drones have increased significantly in recent months since the technology has evolved greatly. As such, it is anticipated that the market for these devices will only continue to grow. One industry in particular that beginning to use drone technology more commonly is the construction industry, given that drone construction photography and videography provides companies with incredible capabilities for marketing.

Benefits of Drones for Real Estate in Cambridge MA

Drones can be used on listings to capture high-quality images and videos, show the neighborhood, boost marketing and sales, and build a realtor's portfolio of marketing options. Let’s review the benefits of why real estate agents in Cambridge should implement drone videography and photography.

Capture Quality Images

Drones have the capability to be fitted with very high-definition cameras and many are built directly to the UAV itself.   Drones can be used to create stunning video and photography. Historically, aerial footage would have to be captured from a helicopter or light aircraft, but now that drone technology exists, realtors have a many more viable options to capture quality images and videos.

Showcase Neighborhoods

It can be difficult to get a full picture of a listing when working from the ground. Sometimes the best features of a property can only be taken in from the sky.  Drone technology can provide a cost effective way to visualize the property, and to bring a better understanding of the surrounding area.   These detailed photographs and videos can pinpoint key locations like shopping and transit.

Boost Marketing & Sales

Drones can also be used as a valuable marketing tool for buyers and investors. Construction companies require high-quality photos and videos for marketing and sales purposes and real estate agents are no different.  Drones can also be used to create a time-lapse video that shows cloud and traffic movement. These images and videos with 4K resolution can be incorporated into a listing web site or other marketing material to promote the entire property.


As previously mentioned, drones are small machines that have great manoeuvrability. They can be used to reach locations that are inaccessible through other methods. Drones are able to show parts of a property that photographers may not be able to travel to in person.

What You Need to Know about Drone Technology

Before working with a professional drone technology provider, there are some important things that you should consider. Here are some of the most important facts to know about drone videography and photography so you can make wiser decisions moving forward.

Operation Rules & Regulations

Did you know that unmanned aircrafts are regulated based on purpose and weight? The civilian use of drones requires licensing. Depending on the type of drone, there may not be any special permit required, however, commercial users need proper certification. There are many rules that apply to flying a drone. It makes good economic sense to hire a professional aerial drone company to facilitate your project needs to protect you from significant fines for flying illegally.


General insurance policies do not cover aviation activity, so you should make sure that you acquire sufficient liability insurance.  If you do not have this, you may have to pay penalties. As a real estate agent you want to ensure that you are protected.

Risk of Surroundings

Before flying a drone, we must calculate the level of risk. If the flight is in a dense area with lots of people, there are many more risks. One of the biggest problems with commercial drone photography and videography is that many operators are inexperienced with the regulations  and have little flying experience. This poses significant risk to those around them, the property, and ultimately, the reputation of any company that chooses to hire an inexperienced operator.

OTBx Air’s Drone Photography Services in Cambridge 

If you’re looking for a professional drone photography and videography provider, consider working with the professionals at OTBx Air. Our experienced photographers and videographers can provide you with more than great pictures and videos. Our services include commercial video production, 360 panoramic photos, aerial view points for marketing and custom applications that can enhance the overall marketing and planning for your listing/property. OTBx Air is a photography and video production agency that is passionate about creating innovative marketing solutions for realtors, construction companies and developers. We stand committed to safety, creativity, and contribution. We can help you bring life to your next project through our talent team of trained, pre-screened photographers and videographers. 

How can you know where to fly? OTBx Air is an aerial photography company in Cambridge MA that makes it easy for you because we have a definitive guide for all kinds of spaces. Use our commercial pilot by calling 617-804-1252 for the best aerial photography at reasonable rates.

Drone Photography Cambridge

OTBx Air – Boston

+1 617-804-1252

Drone Photography Cambridge

945 Concord St


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